This year the cause was education and 72 million children in the world who don’t have the opportunity to go to school. The organization selected to receive the funds collected is Concern Worldwide due to their comprehensive and well respected approach to education. More than $400,000 have been collected to date. Each city or independent event selected a different category to support within Concern's education programs. These included building schools, training teachers, furnishing classrooms, providing school meals and improving access to water facilities.
It is amazing how social media allows for mobilization of so many resources in so many cities worldwide. One day, one cause, one social movement. Throughout the day of March 25, people in 175 cities came together to join the social media movement for the same cause, as momentum built on Twitter throughout the day. Almost exclusively via Twitter, thousands of volunteers mobilized their local communities in cities around the US and globally to arrange events in venues ranging from boats and schools, to bars and nightclubs. The founder of Twestival, Amanda Rose, says:
"Twestival demonstrates the growing power of Twitter as more than just a social networking tool. It has become an innovative and far-reaching technology that unites people around the world in support of a good cause. Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world. There is no shortage of people who are passionate and want to help. The challenge is coordination, not participation. By using social media platforms such as Twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative. It is inspiring to see how collective local actions, online and off, can have such a profound impact towards something as life-changing as education."