Sunday, March 1, 2009

Elaine Cohen: expert opinion on CSR reports

Do you read CSR reports? I do, but not as many and as in depth as Elaine Cohen. If you are looking for a company's CSR report, go to CorporateRegister.com which features reports of over 5,000 companies. If you are also interested in a concise and to-the-point expert opinion on that report, look in the Expert Review section.

A couple of months ago, my interest was sparked by LexisNexis. Particularly the way it used its CSR efforts as a focus of a powerful branding strategy. Their corporate web-site tells you about ongoing efforts to support local communities, ensure sustained good governance, respect and value its workforce and foster innovation and fair-play in the marketplace. All impressive stuff. And their first CSR report brings it all together in an attractive way.

But the report could be better. Elaine found it "positive, with a sparkle of marcom, but lacking in depth and context" and recommended LexisNexis, among others, to assure the report and disclose more data. After all, it's always good to get a second opinion. Photo credit RampCreative

1 comments:

elaine said...

hi Lucia, many thanks for this. It certainly changes the way you read a report when you intend to write a review of it. I am still refining my approach so happy to reveive any comments about the content of the reviews. Or which reports to review - if anyone has a particular interest ... happy to oblige! Anyway, thanks for the mention on your great blog, warm regards, elaine