Aside from a temporary separation from my laptop due to a terminal problem with the power supply cable (a frequent issue with Acer, I learned), this has been an interesting week in terms of events.
1. Yesterday we had an excellent CSR Social with CSR professionals and activists in New York. We discussed and exchanged views about the greenwashing phenomenon so widely spread around us. The idea is that consumers find it hard to distinguish the really green products from the not-so-green-after-all products. Peter Korchnak's post made me think about the many ways companies engage in greenwashing. Competition is one way to curb greenwashing. Consumers might be easily cajoled but businesses that invest in greening their products are fast to notice the false claims. What was your experience with greenwashing?
2. Today I twittered from a sales and marketing event with focus on leveraging social media and promoting Generation Y among businesses. Most of all, I was excited to see, listen to and briefly talk to Penelope Trunk, author of Brazen Careerist. You can find my today's updates on twitter if you want to find some of her very interesting ideas regarding the peculiarities of Generation Y. This was my first live twittering experience at the end of which I realized the event did not have a hashtag. As Penelope Trunk said, with twitter you need to have your unique story. I haven't come up with my story just yet but I'm getting there. Have you? What's your twitter story?
3. Tomorrow I'll be at The Economist's 2009 Sustainability Summit. It promises to be an interesting event and I will keep you posted live from there, so stay tuned! And by the way, thanks a lot to the organizers for taking me seriously and granting me a real media pass to atend this event.
Wednesday, March 25, 2009
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4 comments:
Lucia,
It was great to meet you today! Thanks so much for taking the time to introduce yourself afterward. Also, so fun to look at your twitter feed. I sent it to Liminal Group. I think they''ll be excited.
Penelope
Lucia, thanks a lot for organizing the CSR meetup past Tuesday!
There was an interesting mix of people with diverse interests and level of involvement in CSR issues, but with the unifying idea of personal social and environmental awareness and responsibility!
I am looking forward to the next meetup!
Lucia,
thanks for the link love. I'm glad my recent post was helpful to you and added to an interesting week :-)
Thanks to your mention, I just discovered your blog, am reading your past posts, and look forward to finding new ones in my Reader. Keep up the good work!
Peter
There’s interesting new data from the Carbon Trust Standard regarding greenwashing. Their recent survey shows that consumers use a variety of indicators to assess a company’s green credentials. 38% said they rely on what they read in the media. 34% said they count on third party endorsement or accreditation. A mere 6% said they judge a company’s environmental responsibility based on advertising. Is addition, 70% of respondents said they do not feel confident that they can clearly identify which companies are environmentally responsible, and 59% are skeptical about the environmental claims companies make. For more details, see www.carbontruststandard.com/Latestnews/Pressreleases/NewresearchfromtheCarbonTrustStandard/tabid/222/language/en-US/Default.aspx